Introducing Crane & Kind

Introducing Crane & Kind
14th January 2019 Ollie Ody

We love to support & collaborate with retailers that have the same independent spirit that we do. One of the best new businesses we have had the pleasure of getting to know is Crane & Kind – a family lifestyle store based in Sidmouth, Devon.


Why shop at Crane & Kind?

Owned by sisters, Polly & Jemma, Crane & Kind is the perfect place for unique children’s wear, gifts & those final touches to a nursery. Browse online or stroll through the market square near Sidmouth seafront to find a pink shop that is packed with unique style.

You know it’s good when you wish it came in grown-up size. From leopard print booties to the most vibrant baby grows, the stock is a modern & fresh take on kids clothing. Not only does Crane & Kind stock the loveliest items but they also host events for new parents & locals and produce their own range of ethical sweatshirts (designed in Sidmouth, printed in Exeter!) that donate £5 from every sale to the World Land Trust (WLT).


Despite having already established careers in design & accountancy, Polly & Jemma both had a long held ambition to set up shop. So when the premises of an old sweet shop became available in their hometown of Sidmouth, they knew it was an opportunity they couldn’t say no to.

They opened their doors in November 2018 after the success of their website which had already been running for a few years & now they are able to expand their stock into adult accessories, gifting & more items for children.

Given the talent behind Crane & Kind, this is definitely ‘one to watch’ as 2019 unfolds!


If you’re a sucker for unique children’s books then The Reading Nook is a great corner for some downtime with your little one. You can create your own at home with the cosy TiPi & the cuddly toys Polly & Jemma have carefully selected in their shop. Just keep adding layers of blankets & cushions for an extra snuggly spot.


Our favourite pieces

Our picks include ‘The Care Taker’ & ‘Spaced Out’ Live Kind sweatshirts – available in sizes for toddlers & adults alike. Designed by Polly, these fun yet ethical sweatshirts donate funds to the World Land Trust.



And who doesn’t love fresh sheets? Bedtime will be extra special with these super soft cot sheets to snuggle down in. We love these prints!

As well as these smaller items, you can order larger pieces in store which are perfect for children’s bedrooms such as the hanging TiPi or metal lockers like the green one below which is also available in a dreamy pink or midnight blue.


If you want help sourcing pieces, styling a space for children or simply want to attend their next event – just get in touch with Polly or Jemma through their website or instagram.

We love working with these two & will be sharing more tips on how to create a stylish home with little ones soon.

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